What Possibilities Can You Achieve with VoltDB?

Manage The Smart Grid

Smart grids have become a saving grace for the energy sector, balancing supply and demand and identifying and resolving issues in real time. Each electrical grid contains millions of sensors, including smart meters, power quality monitors, distributed temperature sensing, security devices, and countless traffic and load sensors that collect billions of pieces of data every day.

That data tells a story about what's happening right now, when action matters most. So, if the readings from pole 274 spike out of control or drop to unexpected levels, it can be shut down immediately, preventing potential outages. Analytics on vast amounts of historical data can build predictive models over time, but they can't inform decisioning just seconds before a devastating equipment failure.

Keeping up with high volumes of machine-to-machine (M2M) data – in real time, when it really counts – is where VoltDB comes in. VoltDB can transform the flow of that data into decisions that can be quickly fed back into the network. You can build a grid-wide dashboard that shows infrastructure performance at the sensor level in real time, catching component failure before it happens. You can build any smart-grid application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Optimize Online Display Targeting

One trillion online display ads are delivered every quarter. And a typical user is served up 6,000 of them. Thirty percent of those ads are never even seen. This makes the targeting of each individual site visitor with the right advertising message critical to the business impact of a campaign and its ultimate success.

But targeting effectively is no small feat. It requires a vast amount of different kinds of data including clickstream data, IP address matching, purchase data, demographic data, third-party targeting data, and social graph data all of which need to be gathered, analyzed, and acted on in milliseconds. Only in this type of environment can the most targeted ads be served. In an instant, all that high-velocity data needs to be ingested and analyzed to drive an ad that appeals to the unique characteristics and preferences of that one-in-a-billion potential customer.

VoltDB turns this Big Data Velocity problem into a Big Data opportunity. VoltDB gives you the ability to make millions of decisions a second, so you can easily build the next generation of online targeting applications. You can build a dashboard that shows ad or campaign performance and enables you to make more profitable ad buys in real time. You can determine what ad ran, at what time, on what property, and how it performed. You can build any targeted advertising initiative you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Play Cupid

More than 120 million people worldwide have tried online dating, and the number is expected to double by 2015. Questionnaires ranging from simple lifestyle questions to complex psychological profiles are the primary way people are categorized and matched.

But the questionnaire strategy alone is not enough to assess who would and would not make the ideal mate for a given user. Real-time behavioral cues – the fellow "daters" they "glanced" at in the moment, the other areas of the site they investigated, and their extended online profiles, including purchasing data and social media activity – are likely better indicators that get to the heart of their personality. The ability to ingest and run analytics against such data in real time would let dating sites instantly deliver better matches.

This is the kind of profiling VoltDB powers. There is no limit to how much data you can process, how fast it's arriving, or how quickly you need to act on it. You can match people in real time, changing matches based on incoming activity or geo-location data. You can combine people matching with precise product and service targeting to monetize your subscriber base. You can build any online dating application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Deliver Targeted Offers

Online retailers make millions of product recommendations each year. Typically, these recommendations are based on prior purchases, adjacent products, cookie data, or marketing programs. The more closely aligned a recommendation is to a consumer's needs and preferences, the more likely they are to act on it. But with more data being generated in social networks and mobile communications, delivering a precise recommendation is increasingly difficult.

Traditional recommendation engines use a limited range of data types and flow rates to calculate purchase-likelihood well ahead of the next customer interaction. They weren't designed to take into consideration previous clicks or even the hovering of a mouse just milliseconds before. That kind of activity indicates a level of interest that's too fleeting for most to capture – though the ability to deliver an offer in the moment can mean tremendous revenue potential for the retailer. For example, the online shopper who is deliberating about shoes to go with a select outfit already in the shopping cart – investigating sizes, colors, and reviews – but who ultimately skips over it might then receive an "impromptu" promotion code for a percentage off or free shipping for a certain purchase size, or even a discount off of all shoe purchases.

VoltDB is changing the game for recommendation applications. There is no limit to how many different kinds of data you can process, how fast it's arriving, or how quickly you need to act on it. You can calculate consumer value for every product you sell in real time. You can correlate offers from partner sites to yours to create multi-dimensional offers with greater impact and profitability. You can build any recommendation application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Detect Customer Attrition

Banks, telecommunications companies, insurance firms, and retailers all battle customer attrition – sometimes at a rate as high as two percent per month. With customer acquisition costs rocketing to new heights, the need to retain existing customers is more important than ever. Anticipating when a customer is at risk for attrition, and proactively intervening based on an understanding of what is driving their behavior is often the difference between profit and loss in the volatile services sector.

VoltDB makes this vision a reality. There is no limit to how much data you can process, how fast it's arriving, or how quickly you need to act on it. You can calculate the value of the potential loss of a specific customer in real time and distribute business efforts and resources efficiently. You can create dashboards that segment the customer base by attrition risk, leading indicators, and available actions. You can build any predictive application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Maximize Passenger Revenue

With over two million passengers each day in the U.S. alone, and dozens of different fares for a single flight, maximizing the revenue from each seat is a constant challenge in the airline industry. Think about it – the fare on a round-trip flight from New York to Los Angeles could range from $300 to $2,000 – making the balancing act of seat revenue to break-even extremely difficult. Sell too many seats at the low end and there's no room for higher-paying passengers. Offer too many seats at higher fares and passengers book on a different carrier.

The solution to this dilemma is automated real-time pricing. While it sounds obvious, so far, nobody has actually gotten it right, and it remains a problem that costs airlines customer loyalty and billions of dollars in revenue every day.

Unfortunately, achieving real-time pricing and optimizing passenger revenue isn't as simple as allocating seats and fares. There are dozens of other variables to consider, including weather forecasts, connections, fuel costs, local advertising costs, market share, social networks, competitive issues, and available aircraft and crews. And it all comes from disparate data sources, in different formats, and at changing velocities.

VoltDB tackles it all in real time. You can absorb, analyze, and make decisions on more data than you can imagine. You can generate fares for a single passenger by correlating their flight history and revenue contribution to a long-term individual forecast. You can simulate price changes against the actual data from thousands of prior loads. You can build any revenue-yield application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

Create a State-of-the-Art Social Network

Outside the well-publicized successes of several large social networks, smaller, special-purpose networks are being built every day – including a growing number with several million users. Traditional databases were able to store and retrieve social information up to a point. But with the volume of information, the number of users, and the expectation of marketers looking to monetize social data, they are at the breaking point.

If any of the major social networks were being built today, they would be architected to accommodate an unrelenting flow of data with wide swings in velocity, which could provide the real-time insights that currently seem so hard to get. They would also be built to give users greater flexibility in how information is displayed and provide user-level insights into what's happening in their network.

Want to build a social network that's easier to analyze and monetize? VoltDB just friended you. There is no limit to how many different kinds of data you can process, how fast it's arriving, or how quickly you need to act on it. You can correlate photo tagging, status posting, likes, and social graph positions at any moment in time or at any time in the future. You can let users create customized pages based on topics, brands, friend groupings, or even days of the week. You can build any social network application you can imagine with 100 percent data accuracy and transaction reliability and no limits to scaling or throughput.

That's what's possible with VoltDB. What will you build?

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