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Many businesses are forced to run generalized, rigid advertising and sales campaigns because their databases can’t determine the locations, demographics and product histories of customers.

With a powerful in-memory relational database such as VoltDB, accurate, real-time information allows businesses to make per-event decisions on individual customers and monitor the impact of those many decisions so that performance can be improved.

VoltDB excels because…

  • Per-event transactions run at nearly unlimited speeds
  • Its stateful SQL database stores the baseline and dimension data needed to make optimized decisions
  • Real-time analytics can be integrated to monitor decisions in the moment and in context across campaigns, geographies and devices