VoltDB in Retail

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Shopzilla’s Mik Quinlan reviews how the Web shopping resource used VoltDB to re-platform its inventory system.
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Retailers need to engage with consumers not just inside their stores but outside as well. By embracing digital technology and augmenting in-store offerings with mobile and Web programs, retailers can remain competitive. From assessing what kind of customers are shopping by reading their mobile devices, to letting people pay for items with those devices through loyalty programs, businesses use VoltDB to provide real-time analytics and decisioning to leverage the data of the ever-mobile consumer and provide a fully-integrated shopping experience.


Geo-tracking

Retailers have started to create mobile apps with geo-tracking functionality to communicate directly with consumers as soon as they walk in the door. It allows retailers to see how many people are in a store and how they’re using their phones to interact with merchandise. Customers, in turn, can access a digital guide to preferred merchandise and tailored promotions as they stroll the aisles.


Loyalty programs

With loyalty programs available on mobile apps, retailers can instantly track the behavior of customers they know by name. They can clearly see what consumers want, which location they buy merchandise from and how much they spend.


Mobile wallet

Electronic payments make it easier for consumers to leave wallets at home. Retailers and banks, on the other hand, have control over a critical customer touchpoint and the many data opportunities that come with it.


Geo-fencing

Imagine knowing when a consumer is within striking distance of your bakery and being able to send him a text message about his favorite doughnut just as it comes out of the oven. Geo-fencing takes advantage of location-aware apps and combines the analytics of historical and real-time data to target consumers wherever they are.


Personalized shopping experience

Consumers will spend money where they receive the most personalized shopping experience. To deliver that individualized touch, store employees now access mobile apps as they help customers. Current data shows customer histories and preferences, allowing salespeople to tailor merchandise presentations and in-store sales to individuals.