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VoltDB for Digital Advertising

 

   
  Digital advertising is all about speed:
  • Speed of consumer targeting
  • Speed of inventory provisioning
  • Speed of bidding, execution and fulfillment
  • Speed of ad performance analysis and optimization

However, you're in the business of delivering unique value to your clientele, not custom building high performance data management technologies.  With VoltDB, all the throughput you need is available in a compact, in-memory relational DBMS.

Ultra-Fast Throughput for Digital Ad Applications

VoltDB is a breakthrough database solution, combining proven relational capabilities with raw muscle, leaving underpowered NoSQL alternatives in the dust.  VoltDB gives you:

  • Single-millisecond ACID transaction execution
  • Scalability to millions of database operations per second
  • Relational queries and materialized views that support a broad range of real-time analytics
  • Out-of-the-box integration with Hadoop and popular OLAP data warehouse solutions
  • A memcached compatibility library and Key/Value reference implementation for developers who prefer those database interfaces
VoltDB gives you all of the advantages of a RDBMS - native SQL queries, ACID consistency, materialized views - and adds in-memory execution speed, linear scaling, high availability, and built-in crash recovery.  It's the ideal data management platform for a broad range of digital advertising applications, including:
 
  Media-buying Solutions. VoltDB allows you to value, buy, measure and optimize placements across all relevant display channels on a real-time, impression-by-impression basis.
 
  Ad Networks and Demand-Side Platforms. VoltDB forms the core of your real-time bidding infrastructure, capable of supporting billions of ad impressions per day, enhanced by real-time analytics and decisioning.
 
 
Ad Exchanges and Optimizers. VoltDB enriches your value-added algorithms and data with real-time materialized views, allowing you to automatically compute metrics for optimizing placement ROI and yield.
 
  Attribution Models.  VoltDB allows you to intelligently discern and quantify the value of all ad campaigns, giving you the data you need to optimize program performance.
 
Follow the steps below for a quick introduction to VoltDB.  If you'd prefer to jump directly to our main downloads page, you'll find a complete list of downloadable resources here.
 
Read the VoltDB Technical Overview
This white paper covers VoltDB architectural concepts, identifies popular use cases and positions VoltDB within the broader database landscape. It’s provides a great introduction to VoltDB.
Schedule a technical briefing
Our field engineers have helped many organizations address high velocity data and real-time analytics requirements. Contact us today and they'll help you too.
Download VoltDB Enterprise Edition
Get a free evaluation copy of VoltDB Enterprise Edition and documentation.  Blazing speed, transparent scaling, flawless fault tolerance and built-in crash recovery - it's all there!